THe meaning is losing on its importance.
Through the collection, we want to stress the fact that our lives are being taken away from us by digital devices and the identity we create online becomes an integral part of ourselves.
Metaphorically, we are adding a new virtual layer to our physical existence.
The Infinity Icon collection was inspired by the iconic pieces and art practices of famous artists, including Bernhard Wilhelm, Jon Rafman, and Selam X studio. The collection also includes footwear and digital accessories in the form of face filter that also influenced the knitwear design.