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Infinity Icon







The collection INFINITY ICON sprung to life from the ongoing collaboration between a fashion designer Natalie Nepovimova and a graphic designer Cindy Kutikova.


The collection examines the modern zeitgeist in which the new generations create and experience alternative realities in the digital realm alongside their day to day, real lives. The digital environment enables us to explore new facets of our identities through the number of filters and effects that manipulate and augment our appearances to reach our unrealistic and unhealthy beauty standards. We fancy the form over the content, which makes us purely driven by visual sensations and the shallow icons of the modern age.

*07/2020



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THe meaning is losing on its importance. Through the collection, we want to stress the fact that our lives are being taken away from us by digital devices and the identity we create online becomes an integral part of ourselves.








Metaphorically, we are adding a new virtual layer to our physical existence. The Infinity Icon collection was inspired by the iconic pieces and art practices of famous artists, including Bernhard Wilhelm, Jon Rafman, and Selam X studio. The collection also includes footwear and digital accessories in the form of face filter that also influenced the knitwear design.

The collection INFINITY ICON sprung to life from the ongoing collaboration between a fashion designer Natalie Nepovimova and a graphic designer Cindy Kutikova.


The collection examines the modern zeitgeist in which the new generations create and experience alternative realities in the digital realm alongside their day to day, real lives. The digital environment enables us to explore new facets of our identities through the number of filters and effects that manipulate and augment our appearances to reach our unrealistic and unhealthy beauty standards. We fancy the form over the content, which makes us purely driven by visual sensations and the shallow icons of the modern age.

*07/2020

Nn

Infinity Icon